With the global lockdown due to the COVID-19 pandemic, we saw a rise of a new digital era that kept us connected from around the world. The swift adoption has completely changed our perspective of digital technologies and its importance and implementation in organisations and business strategies.
Digital transformation is not unheard of but the real question remains is its complete utilization to drive business goals in the long term. In order to achieve this, business heads not only have to stay updated on technology trends but leverage strategies to accelerate success. Here are 4 ways you can do that for your business:
1. Ensure Omnichannel Commerce
Businesses often create digital channels to ensure continuous inflow of customer engagement while keeping an online presence. But the 2020 pandemic taught the importance of omnichannel commerce to not only engage but also sell your products online.
From groceries, to shopping and essentials, 2020 has brought everything you need, at your doorsteps and moving ahead, businesses can adapt this strategy to provide quality and convenience at the same time. When you integrate the physical and digital aspects to seamlessly run your business, you have a winning strategy!
2. Integrate Cloud Solutions
Post 2020 crisis, businesses are swiftly migrating their business data and applications into cloud servers according to their needs. If Salesforce is any testament to what cloud solutions can do for your business, every team needs to reevaluate their strategies and opt for cloud services that provide end-to-end solutions such as CRM, marketing, automation, collaboration and more.
3. Embrace Automation
The onset of pandemic has seen a rapid increase in automation and artificial intelligence with more than 67% companies accelerating their AI and automation systems for their business.
Automation is a big part of the complete digital experience that businesses provide their customers from enquiry to post-sales. In fact, many customers even prefer interacting with computer-generated systems for efficient response and customer service. Automation and AI-powered tools also helps you save time, increase productivity and prioritize operational processes.
4. Information security
With most of your data being digitized, it is imminent that your organisation will face more security threats and challenges than ever before. According to 2020 Cyber Security Statistics report by purplesec, cybercrime as a whole has increased by 600% since the beginning of the global pandemic.
Especially with remote working and sharing information over video calls, internal security leaks and sensitive data breach has substantially increased. This is why, in 2021, a lot of emphasis needs to be placed on security strategies and tools that can be integrated to safeguard all IT assets, business data and applications across the organisation.
To sum it up, 2021 will witness a rise in digitally transformed workspaces by leveraging today’s technologies and trends to better their tomorrow! Business heads are all set on investing in technologies and strategies that will ensure scalability and security; the two most important asset for organisations in this day and age.
If you’re also looking to leverage digital technology to transform your business, talk to our consultants at JOY Consulting today- www.joyitconsulting.com
