Founded in 1973, this company has emerged as a retail and hospitality leader in the Middle East, Africa, and India. By fostering entrepreneurship, it has developed market-leading home-grown brands. Over the past four years, the company has doubled its store count, now employing over 42,000 people and operating 2,200 outlets across 21 countries.

Initiating projects involving Hybris and SRE.

Enhancing workforce diversity.

 

To address these challenges, the following solutions were implemented:

Enhanced Diversity: Increased the proportion of technically qualified female resources to 50%.

Hybris Resourcing: Boosted diversity in this area by 30%.

Scrum Team Setup: For Landmark Digital, 60% of the scrum workforce are associates, with a 50% female representation.

Leadership Hiring: Successfully hired Engineering Managers and Enterprise Architects specializing in Java and Microservices.

Data Labs: Focused on SAS, SQL, and Python, with JOY as the preferred partner.

 

These solutions resulted in significant benefits:

Diversity and Niche Skills: The inclusion of diverse and specialized skills like Hybris (Java) enhanced the team’s innovation, creativity, and problem-solving capabilities.

Efficiency: Improved team capabilities facilitated quick decision-making, supporting offshore presence and timely project delivery.

 

Since 2017, our collaboration with Landmark has led to substantial strategic expansions into various verticals, enhancing the organization’s growth and capabilities. The transition from Web Team IT to Lifestyle and Data Labs highlights our evolution into a versatile and dependable partner.

 

Recently, we assumed complete ownership of a significant SRE support project, overseeing all aspects of the project lifecycle to ensure smooth execution and successful delivery. This initiative underscores our commitment to excellence and our ability to manage complex projects with skill and expertise.

 

The partnership between JOY and Landmark has reached new heights, expanding globally. With a presence in over 21 countries and impacting over 2,200 outlets, this collaboration continues to drive innovation and success worldwide.